"He spent four years as a sales rep, then a sales trainer, and then worked for a medical startup where he met Bhrugu Giri. The two lamented about how awful many sales reps were at life science companies like pharma businesses, medical device startups, and so forth. The duo decided to try and fix this, launching PraxisPro, a sales coaching platform specifically targeted at medical fields."
"PraxisPro launched in 2023, though its first product was not released until 2025. The company announced on Wednesday a $6 million seed round led by AlleyCorp. Others in the round include FlyBridge, South Loop Ventures, and Zeal Capital Partners. PraxisPro is a standalone platform that can also be integrated into enterprise software. It develops small language models trained on life science data to help each company navigate the nuances and context needed to interact with healthcare providers."
Cam Badger and Bhrugu Giri founded PraxisPro after observing fragmented training, inconsistent coaching, and poor sales skills in life science commercial teams. PraxisPro launched in 2023 and released its first product in 2025. The company raised a $6 million seed round led by AlleyCorp, with participation from FlyBridge, South Loop Ventures, and Zeal Capital Partners. The platform operates standalone or integrated into enterprise software and builds small language models trained on life-science data. PraxisPro provides an AI agent to let commercial teams practice communication, focus on compliance, and improve effectiveness so patients gain better access to therapies.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]