Periwinkle is making self-hosted social media on Bluesky's AT Protocol even easier | TechCrunch

"Periwinkle allows anyone to set up a social media account on their own domain, under their own control. Built on top of the AT Protocol, the same open source technology that powers the X alternative Bluesky, Periwinkle aims to provide the infrastructure you need to run your own social media."

"Periwinkle makes the transition easier for non-technical users or others who don't want the headache of having to set up and maintain their own server. Once on Periwinkle, users' servers are updated, backed up, and monitored by the company, leaving the user free to focus on posting to social media."

"This idea is similar to how people who want to create their own blog can choose between an easy-to-use hosted blog on WordPress.com, a DIY installation using the open source software from WordPress.org, or something in between - like a WordPress installation that's managed by a third-party hosting provider."

Periwinkle, a Berlin-based startup, provides a managed solution for individuals and organizations to run social media on their own domains using AT Protocol technology. Built on the same open-source infrastructure powering Bluesky, Periwinkle simplifies decentralized social networking by handling server setup, maintenance, updates, and backups. Users can purchase domains through Periwinkle and store their data—including posts, follows, and profiles—on personal data servers. This approach bridges the gap between fully decentralized systems and centralized platforms, offering non-technical users an accessible path to data ownership without requiring technical expertise in server management.

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