"nFuse allows small retailers to place orders via WhatsApp, Viber, or SMS using text, voice messages, or photos of empty shelves, with no app to download and no new interface to learn."
"The observation that drove nFuse was behavioural rather than technical. Retailers across emerging markets were already running their businesses through messaging apps, sending photos of empty shelves or voice-messaging orders to sales reps."
"Ivanov puts the underlying problem plainly: the platforms were built for the dashboards and data that headquarters wanted, not for the person standing behind a counter who needs to reorder beer before the weekend."
"The platform claims 70% retailer adoption and order processing costs up to 20 times lower than traditional digital channels."
nFuse is a B2B ordering platform founded by former Coca-Cola operators, Stoyan Ivanov and Stefan Radov. The platform allows small retailers to place orders via messaging apps like WhatsApp and Viber, eliminating the need for app downloads. With 70% retailer adoption, nFuse claims its order processing costs are up to 20 times lower than traditional methods. The founders observed that many B2B eCommerce initiatives failed due to low adoption rates among independent retailers, prompting them to create a solution that aligns with existing retailer behaviors in emerging markets.
Read at TNW | Startups-Technology
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