"Change bills itself as a "neutral, cross-agency" platform that allows brands to manage communications and bookings from multiple talent agencies in real time."
"Nicola Scagnolari, cofounder and chief executive officer of Change, said brands' production volume has increased more than tenfold in the last decade, due to AI accelerating workflows."
"Agencies want to stay independent - ultimately they are competitors - but they also recognize that brands need a connected infrastructure."
"Brands can use the platform to send one brief to multiple agencies; check models' availability, and shortlist and share options."
Change offers a neutral, cross-agency booking platform enabling brands and retailers to manage communications and bookings with multiple modeling agencies in real time. The platform launches first in the U.S. with Elite Models USA, Ford Models, Select Model Management and Marilyn Agency Paris, and plans a European rollout in early 2026. Change centralizes briefs, availability checks, shortlisting and option sharing while keeping client and talent information confidential across agencies. Founders cite a tenfold increase in production volume driven by AI and position the platform to speed collaboration, increase transparency and preserve creativity in high-volume e-commerce content production.
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