"Typically, I don't get brought in on day one. I have a lot of experience with early stage startups and go-to-market strategy from the old days. But in more recent times, I usually get brought in after there's been some success and things are growing, and that's causing a lot of stuff to break, and so it's when the stuff... You could call maybe day two. When the stuff that used to work, now, because of our success, is starting to crack in the foundation, for a variety of reasons, is usually when I get brought in."
"The idea of what got us here isn't going to get us there. It's that pivot point that a lot of startups and even organizations that are working on an MVP, any new product, you go from, well, we had this project mindset, get this thing off the ground, get the MVP out there. A few customers start using it, and then you need to scale, and it's a different process you need to go through from build the first to build the nth one."
Sam McAfee is a leadership and strategy consultant with 25 years of experience in technology organizations. He typically engages with companies after initial success, when rapid growth causes existing processes and structures to fail. His work focuses on organizational transformation during the critical transition from startup phase to scaling phase. McAfee emphasizes that strategies effective during early growth become inadequate as organizations expand. This transition requires fundamental shifts in mindset, processes, and leadership approaches. His expertise combines product development, mindful leadership, and organizational resilience to help founders and executives build high-performing organizations capable of sustaining growth.
#organizational-scaling #startup-leadership #organizational-transformation #growth-management #leadership-strategy
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