"According to a press release, LimeWire's "reimagined vision" for Fyre goes "beyond the digital realm and taps into real-world experiences, community, and surprise." In a statement, LimeWire CEO Julian Zehetmayr elaborated that this vision doesn't involve "bringing the festival back." He also joked that the planned experiences would come "without the cheese sandwiches." 'We're not here to repeat the mistakes - we're here to own the meme and do it right,' LimeWire COO Marcus Feistl added."
"'Fyre became a symbol of everything that can go wrong. Now it's our chance to show what happens when you pair cultural relevance with real execution.' One way LimeWire is owning the meme is by using the tagline, "What Could Possibly Go Wrong?" While there's nothing of substance to announce yet, the company has launched a website for its Fyre Festival venture, where interested parties can join a waitlist for updates."
LimeWire acquired the intellectual property, trademarks, and assets of Fyre Fest after founder Billy McFarland auctioned them on eBay. The company describes a "reimagined vision" that extends beyond digital offerings into real-world experiences, community, and surprise, while explicitly saying it will not bring the original festival back. LimeWire's leadership frames the move as owning the meme and pairing cultural relevance with execution, even using the tagline "What Could Possibly Go Wrong?" A website and waitlist have launched, and LimeWire was relaunched in 2022 as an NFT-focused platform under new ownership.
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