"They paid us, I think, €50,000 for the software and maybe some more for the extra support. We had one engineer here and maybe two onsite in Activision in Santa Monica working around the clock back to make it happen. It was our first real customer."
"The obvious one at the time was text messaging, something kids did and grownups didn't know about. So we developed a website where you could text groups of people and that launched the whole business. Over time it grew into a salon management business, for appointment reminders and that kind of thing. Ronan basically led that business to the success it is today, because now it's very big, employing hundreds of people."
Blanchfield co-founded Demonware in Dublin and sold it to Activision in 2007 for €17m. Activision paid roughly €50,000 for the software plus additional support, and Demonware supplied engineers onsite in Santa Monica to complete the project. Blanchfield has spent over 30 years founding, building and selling tech companies, including salon software firm Phorest and ad-blocking firm PageFair. Phorest began as a university text-messaging project and evolved into a salon management business now generating at least €50m in revenue. Blanchfield is now a co-founder of AI company Jentic with Dorothy Creaven, Michael Cordner and Tilman Schaefer.
Read at Irish Independent
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