"I'm addicted to my car. Even in a densely-packed city like San Francisco, I couldn't imagine getting around without it. But I also hate my car. It's a little silly to think that I need to start and stop a couple-ton vehicle just to drive a few minutes to my friend's house or to grab groceries."
"ALSO, a startup that began as a skunkworks inside Rivian is trying really hard to replace our large vehicles - at least for some trips. "The name ALSO is very intentional. It's not an either-or proposition," Ben Steele, ALSO's chief commercial officer, told me. "I think what we're really seeking to do with our products is to say to people: 'The unexamined choice of just defaulting to a car? We want to reframe that for you.'""
A person reports strong dependence on a car in San Francisco while simultaneously resenting short trips, costs, and safety risks. Recent problems include a cracked wheel from a pothole, flattened tires from a nail, and a sideswipe collision. ALSO began as a Rivian skunkworks and is developing the T-MB, a $4,500 e-bike aimed at replacing some car trips and challenging unexamined driving defaults. ALSO applies Rivian-like vertical integration and design language to the bike. The company expanded from about 75 to over 150 employees and is opening a second Palo Alto office.
Read at Business Insider
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