"I've been involved with startups, new business ventures, and innovation processes for decades. New ideas are always exciting. I get to see new technology, hear big visions of the future, and meet up-and-coming leaders and companies. With the explosion of artificial intelligence, there's now an unprecedented wave of new products, services, work processes, and business models flooding into the world. As a result, people are pitching ideas more than ever before, whether to investors, partners, or their own teams."
"When you pitch a new idea to investors, senior leadership, or even just your team, you're not only proposing a product, business investment, or project. You're inviting people to believe in something new. You're asking them to change how they see the world, their role in it, and the value of doing things differently. You're asking them for a psychological shift."
"This isn't just about how behemoth companies like Airbnb, Uber, and Dropbox get their initial funding. It's about how any idea gets off the ground and gains traction. It's also not about promoting whizbang technology or flashy new products. It's about connecting to, influencing, and convincing people to pause, listen, connect, and take action that makes change."
The AI explosion has produced an unprecedented wave of products, services, processes, and business models, increasing the volume of pitches to investors, partners, and teams. Pitching asks people to believe in something new and to change how they see the world, their role, and the value of doing things differently. Effective pitches combine mechanical elements—big idea, target market, customer needs, breakthrough solution, competitive advantage, and a compelling business model—with the psychology of presentation. Connecting, influencing, and convincing people to pause, listen, and take action is essential for ideas to gain traction and move forward.
Read at Psychology Today
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