"According to Dealroom's 2024 European Tech report, mentions of "AI" in European startup pitch decks increased by over 200% between 2022 and 2024. VC funding for AI-adjacent startups surged, even as overall funding in Europe contracted. The signal was unmistakable: if you want capital, you need to speak the language of artificial intelligence."
"This is classic FOMO operating at an organisational level - what psychologists sometimes call "herding behaviour." Research published in the Journal of Business Research has shown that strategic mimicry among startups intensifies during periods of market uncertainty. When founders can't predict what will work, they copy what appears to be working for others."
European B2B startups face intense pressure to adopt AI narratives, with AI mentions in pitch decks increasing 200% between 2022 and 2024. However, many pivots stem from fear rather than strategic necessity. This organizational herding behavior occurs when founders cannot predict market outcomes and default to copying competitors' apparent success. During market uncertainty, startups abandon functioning products to chase AI trends, driven by visceral panic about relevance and investor perception. The phenomenon reflects how social proof overrides independent analysis when ambiguity dominates decision-making environments.
Read at Silicon Canals
Unable to calculate read time
Collection
[
|
...
]