"You'd start with a grid of clickable squares, with cartoon mines hidden throughout. Your job was to take a few guesses, gain some information about where the mines were, and logic your way through finding them all. Similarly, startup founders start with an empty board. And although nobody can know their locations, the mines are guaranteed to be there - and certain types of mines are common to every kind of business."
"My favorite piece of advice for startup founders: You'll be 90% wrong about your assumptions. The problem is that you don't know which 90%. Therefore, do everything you can to challenge your convictions, and be willing to shed them or tweak them as needed. Rapid iteration and an open mind are two necessary ingredients for a successful startup journey. 2."
Startups function like Minesweeper: founders begin with many unknowns and a predictable set of common pitfalls that can derail progress. Founders will likely be wrong about most assumptions and must aggressively test and iterate, shedding or tweaking convictions as new data emerges. Long-term improvements depend on compounding through persistent efforts such as learning skills, acquiring customers, and building brand momentum. Avoidable errors span strategy, product, team, execution, and timing. Identifying and proactively steering around the fifty most common startup mines can conserve time, capital, and energy while accelerating the path to sustainable growth.
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