In an interview with Mark Stewart, CEO of Goodyear Tire & Rubber Company, the focus was on the brand's historical significance and current modernization efforts. Stewart's journey reflects a deep-rooted connection to the automotive industry, starting with his familial background. He shared insights about Goodyear's long-standing legacy, including its innovative use of blimps during WWII. The Goodyear Forward plan represents an ambitious strategy to enhance both company culture and operations, aiming to reclaim the company's position in the tire market amidst modern challenges.
'Don't mess it up,' quipped Mark Stewart about the pressure of leading a 126-year-old brand like Goodyear, highlighting the importance of honoring its legacy.
Stewart's approach is driven by adaptation, emphasizing the need to modernize operations while reclaiming Goodyear's stature in the tire industry.
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