Starting in late April and early May, Thomas and I built a tutoring platform and needed many customer calls from both students and tutors. Students were easy to recruit through personal networks, but finding tutors proved difficult because of limited personal experience and no budget for incentives. The team targeted online tutors on competitor marketplaces like TutorOcean and Wyzant, messaging relevant tutors at scale and using light automation to manage outreach. The outreach pitched potential for higher earnings and product involvement. Expect low response rates and compensate with volume and persistence. The approach yielded over 15 tutor calls without monetary incentives.
Starting in late April and early May, Thomas and I set out to build a tutoring platform. We needed to talk to both ends of our customer segments, which meant setting up lots of calls. But heres the catch: why would anyone want to spend their time talking to you without being paid? We didn't want to spend money, so we needed volume. And honestly, we needed even more than expected because as we later learned we messed up at the start.
The Solution Then Thomas had a big brain moment: competitors. Platforms like TutorOcean and Wyzant allow you to message tutors directly, and these tutors are already incentivized to respond quickly. So, the plan: Send messages to relevant tutors. Expect a low response rate, but make up for it with volume. Use a bit of automation to make the outreach manageable. Conclusion After a bit of persistence, we completed all the calls we needed.
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