"I got introduced to Simo, the CEO, by phone, and we jumped on the call, and he just said, 'I have seen how the games industry's got a payments issue and I think Bitcoin is the solution.' And my ears pricked right up."
"What really made me bullish on the business was the commercial acumen of the team. A lot of Bitcoin startups are fighting the good fight for Bitcoin adoption, but consumer adoption outside of investing and saving has been a challenge. Blocks are still empty today in 2025. That usage problem is solvable when you build something consumers engage with, and I felt gaming was a powerful overlap. There are three billion gamers in the world. It's a very large industry."
ZBD integrated Bitcoin rewards into Idle Bank, a TapNation mobile game with over 12 million downloads. TapNation is a major mobile publisher with over 1 billion total downloads. ZBD launched in 2019 to address payment issues in the gaming industry using Bitcoin, founded by Simon Cowell, Andre Neves, and Christian Moss. ZBD released what may be the first Apple mobile app offering bitcoin rewards. The company emerged from Lightning Network growth in 2018–2019 and developed an API and SDK to enable seamless Bitcoin reward integration. The company focuses on mobile gaming, which includes three billion gamers and generates $95 billion annually. Ben Cousens invested after being convinced gaming can solve consumer Bitcoin usage challenges.
Read at Bitcoin Magazine
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