"Grindr is currently trialling a premium subscription plan that issues artificial intelligence and costs members $500 per month. The plan, called EDGE, is being tested with a selection of users in the US, Canada, Australia and New Zealand, with prices ranging from $349.99 to $499.99. It will not replace the current Grindr Unlimited subscription service, but rather sit above it."
"A former marketing employee who left Grindr in 2023 and wished to be known as "Ryan" told Vox the downturn began in 2022, when the company had its initial public offering and went public. "Ryan" said this shift led the app's focus to move from its users to its investors. George Arison was announced as the dating app's newest CEO in September 2022. His appointment was met with concern after it emerged that he had expressed support for an anti-trans politician."
"AJ Balance, who is Grindr's chief product officer, responded to criticism that the app was straying from its core mission of making hooking up easier and said: "Some of the principles we have in building our products is giving users choice... and control over what products they want to use. "If users don't want to engage [with these products], they don't have to go there. They can also opt out of these features if they don't want to participate at all.""
Grindr is trialling a high-priced premium subscription called EDGE that uses artificial intelligence and costs between $349.99 and $499.99 per month for select users. Users have complained that the app has become more expensive and less usable over recent years. A former marketing employee who left in 2023 said the downturn began after the company went public in 2022, shifting focus from users to investors. George Arison became CEO in September 2022, prompting concern over past political support. Grindr's chief product officer said users retain choice and can opt out of new features.
Read at PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news
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