"Bitcoin payments startup ZBD has raised $40 million in a Series C funding round as it looks to expand blockchain-based payment infrastructure for the video game industry, Fortune reported. The New Jersey-based company, which provides payments software for game developers, was led in the round by Blockstream Capital. The crypto investment firm contributed $36 million, according to cofounder and CEO Simon Cowell, who spoke with Fortune. Cowell declined to disclose the company's valuation or name the other investors involved."
"The platform allows video game developers to integrate payments directly into games, enabling transactions such as peer-to-peer transfers, loyalty rewards, and Bitcoin payouts without relying on third-party fintech providers. "We're talking about a payment solution for the entire industry that actually really enables them to have a direct financial relationship to the player," Cowell said. ZBD has deliberately avoided NFTs and crypto-native gameplay, instead focusing on payments, an area that has seen more concrete adoption, especially as stablecoins gain attention from firms like Stripe."
ZBD raised $40 million in a Series C round led by Blockstream Capital, which contributed $36 million. The company provides payments software that lets video game developers integrate payments directly into games for peer-to-peer transfers, loyalty rewards, and Bitcoin payouts without third-party fintech providers. The CEO declined to disclose valuation and other investors. ZBD focuses on Bitcoin-based payments and has avoided NFTs and crypto-native gameplay. The startup worked with 55 games in 2025 and employs about 70 people. The company is not yet profitable. The new capital will be used to expand its blockchain-based payment infrastructure for the gaming industry.
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