AI won't save your strategy. Imagination will

"What if we stopped asking what we can afford to build, and started asking what we can now imagine building-that we genuinely couldn't have a year ago? The reframe-from resource allocation to possibility expansion-is the strategic inflection point that most leadership teams have not yet reached, and it is the one that will separate the companies that use AI to compete from the ones that use it to lead."

"A recent report from Deloitte finds only 34% of organizations are using AI to deeply transform their work. Another report from McKinsey confirms that companies using AI to pursue growth are 3.5x more likely to achieve enterprise-level impact than those focused on cost reduction."

"Before talking about what to build, he asked them to map the real tension their future patients and physicians were living with: Where were clinicians hitting walls? What workarounds revealed unmet needs?"

Leadership teams must fundamentally reframe their approach to AI adoption. Rather than focusing on cost reduction or incremental improvements, companies should identify friction points in their operations and customer experiences, then use AI to reimagine solutions. Research shows only 34% of organizations deeply transform work with AI, while companies pursuing growth through AI are 3.5x more likely to achieve enterprise-level impact than those focused on cost reduction. The strategic shift involves starting with real tensions and unmet needs—where clinicians, customers, or users face obstacles—before selecting technology platforms. This approach moves organizations from optimizing existing processes to creating entirely new possibilities that were previously unimaginable.

Read at Fast Company