"Those early internet rabbit holes taught me how magical it felt to not just consume culture but to contribute to it,"
"How is it possible that I've spent probably well over 500 hours reading about Marvel movies over 17 years and no single platform tracks my consumption,"
"You can zoom in on a single theory or zoom out and see how all your fandoms connect,"
"It's like playing with knowledge instead of just consuming it."
Zehra Naqvi grew up immersed in 2010s fandom culture on Tumblr and Twitter and amassed roughly 250,000 followers across both platforms. She started a company at age 12, studied art history at Columbia, worked as a consumer investor at Headline Ventures, and wrote the consumer newsletter The Z List. She left her job to build Lore, a search platform that reconstructs and preserves personal internet rabbit holes. Lore raised $1.1 million in pre-seed funding and offers links to fan theories, cultural context, easter eggs, personalized obsession graphs, fandom feeds, and monthly reports.
Read at TechCrunch
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