"The technology that later formed Taxi Maxim originated from a paging business. After affordable mobile phones displaced beepers, the founders still had a viable telecom infrastructure: operators, radio equipment, established phone numbers, and local name recognition. Very soon, it was applied to the formation of one of the world's earliest mobility platforms. Back then, local taxi dispatch relied on single-line calls and notebook-written orders. Operators could not take all calls during the busy time of the day, losing orders."
"Customers stayed on hold for a long time, and then had to wait for their ride. This environment demanded a new solution. Taxi Maxim: Changing the Early Mobility The founders of the future Taxi Maxim technology decided to redirect their telecom resources to change the situation in the taxi market. The idea was to build an automated system that distributes orders from passengers to independent car owners and handles the full dispatch via software and multi-line calls."
Taxi Maxim evolved from repurposed paging-company telecom assets into a comprehensive digital mobility and on-demand platform. Founders leveraged existing operators, radio equipment, phone numbers, and local recognition to enter taxi dispatch. Early local dispatch relied on single-line calls and manual notebooks, causing lost orders and long customer waits. Maxim introduced multi-line calls to accept many simultaneous calls and automated order handling through specialized dispatch software. The service reduced lost demand, attracted drivers, and enabled structured entry, routing, and control of trips. In November 2004 the first dedicated taxi-order processing software entered production, formalizing the automated dispatch framework.
Read at Business Matters
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