"Salesforce has signaled a major strategic shift for its long-standing cloud platform Heroku by ending sales of new Heroku Enterprise contracts and moving the service into a maintenance-focused "sustaining engineering" phase. "Today, Heroku is transitioning to a sustaining engineering model focused on stability, security, reliability, and support.... Enterprise Account contracts will no longer be offered to new customers," Nitin T Bhat, chief product officer at Heroku, wrote in a blog post."
"Sustaining engineering, according to Greyhound Research chief analyst Sanchit Vir Gogia, is rarely a stable equilibrium, rather a holding pattern that makes eventual absorption or shutdown less disruptive for the parent company, in this case, Salesforce. When a product or platform enters the sustaining engineering phase, engineering focus shifts from building new value to containing risk, momentum fades, product, sales, partnerships, and talent move elsewhere, and in fast-evolving cloud ecosystems, the platform steadily loses relevance for developer workflows, and when a platform loses internal political capital, reversal is uncommon, Gogia added."
Salesforce ended sales of new Heroku Enterprise contracts and moved Heroku into a sustaining engineering phase focused on stability, security, reliability, and support. The change stops new enterprise account signups and shifts engineering from feature development to maintenance. Analysts interpret the move as a de-prioritization that prepares Heroku for managed decline, absorption, or shutdown, noting sustaining engineering reduces momentum and drains product, sales, partnerships, and talent. Historical precedents include IBM shifting Bluemix to maintenance for Red Hat OpenShift and VMware moving Pivotal Cloud Foundry into sustain mode before integrating it into Tanzu.
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