"Microsoft describes Contoso as "a multinational business with its headquarters in Paris. The company is a manufacturing, sales, and support organization with more than 100,000 products." Whatever Contoso's needs, Microsoft's products are a perfect fit. Every project the company runs with Microsoft products and partners finishes on time, within budget, and delivers amazing return on investment. Contoso's configuration changed over the years to make it an ideal customer for whatever Microsoft was selling at the time."
"As the confected corporation evolved, Microsoft even invented a few team members such as marketing manager Megan Bowen. The company has had various websites and social media accounts, some of them knowing homages and others semi-official. Fabrikam is an online fashion retailer and still has a website. Microsoft sometimes made Contoso and Fabrikam partners, as in this learning guide for BizTalk server. At its recent Ignite event, Microsoft introduced a new fake brand called "Zava," a retailer which "specializes in intelligent athletic apparel.""
Microsoft has replaced longtime fictional demo customers Contoso and Fabrikam with a new fictional brand, Zava. Contoso was depicted as a Paris-headquartered multinational manufacturing, sales, and support company with more than 100,000 products and served as a flexible example for product demos across decades. Contoso's configurations shifted to illustrate Windows Server, SQL Server, cloud, and AI scenarios, and Microsoft even created fictional team members like marketing manager Megan Bowen. Fabrikam functioned as an online fashion retailer and appeared in teaching materials and partnership examples. Zava is introduced as a retailer specializing in intelligent athletic apparel and appears across Microsoft assets, including a GitHub repo describing Zava DIY retail scenarios.
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