"Remember when coming up with a great idea was the easy part? Ideas were worthless. What was valuable was the commitment. The grit. The planning, the technical prowess, the unwavering ability to think night and day about a product, a problem space, incessantly obsessing, unsatisfied until you had some semblance of a working solution. It took hustle, brain power, studying, iteration, failures."
"Driftless helps keep your documentation in sync with your code changes. DeployCast generates AI summaries of your deployments for the rest of your team. Marketing, customer support, executives-anyone who needs to know what changed, explained in plain language, based on the truth of what's actually in the codebase. VoicePatch lets your users report bugs directly to an AI that triages, formats, and hands off to another AI to implement the fix and open a PR. Your users open pull requests. Not your engineers."
"These ideas didn't exist before my break. I described them to Claude Code, and it built them. It wrote automated tests for everything-something I never did consistently in 15 years of shipping software. I had a project acquired once that didn't have a test suite. Claude Code covered more test cases in hours than I wrote in years. I'm not exaggerating. And neither is anyone else."
Large language models have collapsed the traditional value of execution by enabling rapid, high-quality software creation from prompts. An engineer used Claude Code to build three polished products over a holiday break: Driftless, DeployCast, and VoicePatch. The tools included tests, documentation, and polish, with automated test coverage produced far faster and more thoroughly than the engineer's prior manual efforts. DeployCast generates plain-language deployment summaries for non-technical stakeholders. VoicePatch converts user bug reports into AI-triaged fixes and automated pull requests. The rise of LLMs reduces the premium on prolonged technical commitment and shifts competitive advantage toward prompt design and orchestration.
Read at Ideas are cheap, execution is cheaper
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