"In the span of just over a year, Citizens has redesigned its open banking API, reimagined student banking, and launched a modular commercial credit card for the middle market. Each move targets a different segment - firms and their developers, students, and midsize firms - but the pattern is hard to miss: Citizens is learning to behave less like a traditional bank and more like a financial infrastructure company."
"The first sign of this shift appeared in Citizens' decision to rebuild its open banking API framework earlier this year. On paper, it was a technical update; in practice, it was a philosophical reset. The bank replaced its old patchwork system with a unified, FDX-compliant framework, which gives every customer segment - from retail to commercial - access through a single standardized interface."
Citizens rebuilt its open banking API into a unified, FDX-compliant framework that gives retail and commercial customers a single standardized interface. Fintechs, ERPs, and platforms can connect once and access deposit, wealth, and business accounts without repeated integrations. Citizens created a Student Hub to overhaul student banking and simplify loan and account experiences for students. The bank introduced Citizens Edge, a modular commercial credit card aimed at middle-market firms, enabling flexible credit products. These moves align Citizens with infrastructure thinking, enabling embedded finance, easier integrations, and targeted productization for distinct customer segments.
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