Figma has issued a cease-and-desist order to the Swedish AI coding startup Loveable regarding its product feature named 'Dev Mode,' which Figma trademarked in 2023. The trademark reflects Figma's assertion that it needs to protect its intellectual property, especially as it prepares to go public after a significant acquisition attempt by Adobe failed. Although 'Dev Mode' is commonly used across platforms, Figma insists on controlling its usage in connection with their products, emphasizing distinct functionalities between their offering and Loveable's.
Figma's trademarking of 'Dev Mode' reflects its intention to strengthen brand identity and protect intellectual property amidst plans for a public offering.
Figma expressed its satisfaction that another company identified 'Dev Mode' as an ideal name for bridging design and development, despite the legal implications.
Collection
[
|
...
]