"Did you see the failed demo of Meta glasses by Mark Zuckerberg recently? Do you remember the famous demos of Apple products by Steve Jobs? Or have you seen demos of Google's products by Sundar Pichai? If you're a PM, you probably answered yes to all these questions. But have you ever seen a demo of an internal product by any of the above-mentioned CEOs? An internal product is something that's used within the company itself. Internal products, such as tools built for employees, operations, or partners, rarely get the same spotlight. They're not flashy. They're not shown on stage at keynotes. And yet, they often drive massive business impact:"
"We'll have seen demos of products used by customers, but we very rarely see a demo of products used internally, which is why there isn't much information about how to manage product launches for internal products. They require a different type of communication, stakeholder management, and success measurement. I've led the launch of quite a few internal products, and in this blog, I want to explain how to best prepare for internal product launches."
Internal products are tools built primarily for employees, operations teams, or partners rather than end customers. Examples include content management systems, logistics dashboards, fraud detection tools, and onboarding portals. These tools rarely receive public attention or on-stage demos yet drive massive business impact by reducing operational costs, improving efficiency, enabling scale, and supporting external launches. Internal product launches require different communication, stakeholder management, and success measurement compared with customer-facing products. Proper readiness across users, operations, and stakeholders is essential to prevent failures that can disrupt customer-facing experiences despite remaining invisible to customers.
Read at LogRocket Blog
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