"An API, short for Application Programming Interface, is simply a way for different tools to connect. If you have ever paid for something online and watched your bank details move securely between systems, you have used an API. They are the quiet engines in the background, making sure your systems link together and your data flows to the right place."
"I like to think of composability as Lego. You build what you need today, swap a piece out when it no longer fits, and add new ones as your business grows. For organisations, that means selecting the best tools for each job and knowing they will connect smoothly without disrupting the wider system. In a business context, each Lego brick is a tool designed for a specific job: A CRM that actually suits your customer base."
Systems that cannot communicate cost businesses hours each week and limit growth. All-in-one platforms promise convenience but frequently impose rigid workflows, constrain customisation, and slow innovation. APIs allow organisations to connect specialised tools so data flows securely between systems and processes remain aligned with how teams work. Composability treats services like interchangeable Lego bricks: build what is needed, swap parts when they no longer fit, and add components as the business grows. Selecting the right CRM, payments, and support platforms and linking them via APIs creates an integrated, flexible stack that scales and reduces vendor dependency.
Read at Business Matters
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