Atlassian says its 'Don't F--- the Customer' principle drove cloud-only decision
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Atlassian says its 'Don't F--- the Customer' principle drove cloud-only decision
"Atlassian is shutting down its data center product line and forcing all remaining customers to migrate to the cloud by March 2029, in a move that will affect thousands of enterprises still running the collaboration software on-premises. The Australian software maker will stop selling new data center subscriptions to new customers by March 30, 2026, and end all data center license sales by March 30, 2028. Existing licenses will expire and become read-only on March 28, 2029, the company said in a statement."
""The decision to EOL Data Center products is core to Atlassian's value of 'Don't F&#k the Customer' - something that guides every decision we make," an Atlassian spokesperson said. The company cited two key factors driving the timeline: "customer readiness for cloud within the timeframe" and "the value we can provide to customers in the cloud that far outweighs that in a data center.""
Atlassian will retire its Data Center product line and require all remaining on-premises customers to migrate to the cloud by March 28, 2029. New Data Center subscriptions for new customers will end March 30, 2026, and all Data Center license sales will cease March 30, 2028. Existing licenses will become read-only after the March 28, 2029 cutoff. The company cited limited ability to deliver AI-powered collaboration capabilities on-premises and low remaining usage (about 1%) as reasons for the move. Atlassian said it may offer extended maintenance by exception for certain customers to support migration flexibility.
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