"I hear enterprise customers ask all the time, how do I know if my engineering teams are productive? Where should I be putting my AI dollars? And how do we measure the ROI of our AI investments?"
"Being able to answer these questions is going to be massive. It'll make organizations more competitive, give them more clarity for decision making, and help them run faster. And this is where DX comes in."
"By pairing DX's intelligence solution with Atlassian's AI-powered SDLC tools, customers unlock a powerful flywheel for transformation: using DX data to pinpoint bottlenecks, and then addressing them with Atlassian's tools and solutions in a targeted, data-driven way,"
Atlassian purchased Utah-based developer-analysis company DX for $1 billion to combine developer workflow monitoring with Atlassian's AI-powered SDLC tools. DX specializes in tracking developer workflows and has more than 300 customers, many overlapping with Atlassian's client base. The acquisition aims to give engineering managers clearer visibility into developer productivity, identify bottlenecks, and measure ROI on AI tooling expenditures. DX positions AI subscriptions as potentially costly at scale, creating a need for managerial oversight of AI spend. Approximately 95 percent of DX customers use at least one Atlassian app. The deal is intended to increase R&D investment and accelerate software development by using data-driven insights to target fixes with Atlassian solutions.
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