"Agent mode - This interface upgrade uses generative AI and agents to make discovery and deployment of agents a lot faster and smoother. Now customers can use natural language queries to find the best agents on the platform and can use the new chat interface to ask follow-up questions and even upload internal documents to help narrow the results and meet a company's technical and business requirements."
"Express private offers - AWS is generally known as a pay-as-you-go self-service platform that both startups and independent departments within enterprises use to quickly deploy solutions that can easily scale up while also meeting the company's security and compliance requirements. However, some organizations need private pricing based on a discount rate card from the seller. So sellers can now work with AWS to automate custom pricing based on seller-defined terms and allow customers to automatically receive personalized offers within minutes."
"AWS When was preparing to launch a on its cloud platform in July 2025, the leader of the team set a target of launching with 50 AI agents for its customers to choose from. By the time the launch was officially announced, there were already over 800 agents on the platform. And when ZDNET spoke to AWS ahead of this year's re:Invent conference on Dec 1-5 , that number had ballooned to over 2,100."
AWS Marketplace launched with dramatically expanded AI agent availability, growing from an initial target of 50 agents to over 2,100 by December 2025. Agent mode provides a generative-AI-powered discovery and deployment interface that accepts natural-language queries, supports follow-up chat, and lets customers upload internal documents to refine results and meet technical and business requirements. Agent mode enables side-by-side comparisons of agent offerings to support procurement and financial approval. Express private offers let sellers automate custom pricing based on seller-defined terms and allow customers to automatically receive personalized offers within minutes. The platform maintains pay-as-you-go self-service capabilities while accommodating private pricing needs.
Read at ZDNET
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