"Under this new partnership, FIFA's media partners will be able to access premium World Cup content, which they'll then be able to showcase on their YouTube channels. This will also facilitate expanded monetization opportunities for creators related to the event. Approved creators will be able to access match footage across formats, and will have the opportunity to publish extended highlights, behind-the-scenes footage, Shorts and video-on-demand content."
"FIFA media partners will also have the ability to live-stream the first 10 minutes of every match on their YouTube channel, while they'll also be able to stream a select number of matches in full, providing expanded capabilities for creators to engage with the event."
"FIFA will also allow creators to access its digital archive on the FIFA YouTube channel, including full-length past matches and iconic moments in the sport's history. The expanded deal will ensure that YouTube creators can engage with the event, and help to expand the coverage, by showcasing the World Cup to their audiences."
YouTube has established a partnership with FIFA to distribute exclusive 2026 World Cup content through the platform. FIFA's approved media partners gain access to premium World Cup materials including match footage, extended highlights, behind-the-scenes content, and Shorts. Creators can live-stream the first 10 minutes of every match and select full matches on their channels. Additional benefits include access to FIFA's digital archive featuring historical matches and iconic moments. This partnership expands monetization opportunities for creators and enables broader World Cup coverage across YouTube channels, though similar partnerships with other platforms like TikTok suggest FIFA is pursuing widespread content distribution.
#fifa-world-cup-2026 #youtube-partnership #content-monetization #live-streaming #digital-media-distribution
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