Later Social removed support for X and fully sunset X integration on August 28 after stopping new X account connections late last month. Later serves millions of users, including hundreds of major brands such as GoPro and the Dallas Mavericks. Later Social customers previously could schedule X posts, monitor X conversations, and view X analytics. Later deprecated X support to focus on influencer marketing and platforms that better support that mission. X is the only platform removed; Later continues support for Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn, Pinterest, and Snapchat. X's API pricing changes forced many developers to drop integrations or pay steep fees.
Later, which boasts millions of users, including hundreds of big brands ranging from GoPro to the Dallas Mavericks, officially dropped support for X on its Later Social platform on Thursday. The social media company stopped its customers from connecting new X accounts late last month as it prepared for the change. Yesterday, August 28, Later sunset its X support entirely.
"Yes, we've deprecated support for X on Later Social," the company said in a statement provided to Mashable. "We are focused on driving results for our customers through influencer marketing, and doubling down on the social platforms that best support that mission." X is the only platform that Later has removed. Later Social customers can continue to manage their accounts on supported social platforms like Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn, Pinterest, and Snapchat.
Before Musk's acquisition, then-Twitter offered a robust API offering free of charge to its healthy third-party developer ecosystem. Shortly after Musk's takeover, the company changed gears and knee-capped its free offering. Many developers utilizing X's API were forced to drop their integration with the platform or sign up for an Enterprise API subscription, with prices ranging from a whopping $42,000 to $210,000 per month. X later introduced additional fees, such as charging developers $1 for every account connected to the API through their third-party app.
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