X to require AI labels on armed conflict videos from paid creators, citing 'times of war'

"X will suspend creators from its revenue sharing program if they post AI-generated videos depicting armed conflicts without disclosing they were made with AI. Head of product Nikita Bier announced the policy change on March 3, saying first-time violators will be cut off for 90 days and repeat offenders would be permanently removed from the program."

"The policy is notably narrow, applying only to creators enrolled in the platform's revenue sharing program and only to AI-generated videos of armed conflicts, not AI content in general or non-monetized accounts. Violations will be flagged through Community Notes, X's crowd-sourced fact-checking system, or by detecting metadata from generative AI tools."

"The quality of AI video generation has progressed at a rapid pace, and generated content has become almost indistinguishable from real footage for most viewers. X already watermarks images and videos generated by its Grok chatbot but has not previously required users to disclose AI-generated content."

X announced its first AI content disclosure requirement, targeting creators in its revenue sharing program who post AI-generated videos depicting armed conflicts without disclosure. First-time violators face 90-day suspension from the program, while repeat offenders receive permanent removal. The policy applies narrowly to monetized accounts and conflict-related AI videos only, not AI content broadly. Violations are detected through Community Notes or AI tool metadata. X already watermarks content from its Grok chatbot and is testing a broader AI labeling toggle allowing users to mark any post as synthetic, though no timeline has been provided for that feature's rollout.

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