"The only real note of change here is that posting too much too quickly is penalized in this new system (which looks to diversify your feed), so you may want to space out your posts, while X is also looking to remove duplication, so don't re-post the same thing. Other best practice notes include replying to post comments, while you should avoid posting links, as X continues to penalize the"
"your feed), so you may want to space out your posts, while X is also looking to remove duplication, so don't re-post the same thing. Other best practice notes include replying to post comments, while you should avoid posting links, as X continues to penalize the reach of external link posts. There are also post age penalties that will reduce reach, so keeping your updates fresh is also advised."
Posting too much too quickly is penalized to diversify feeds, so space out posts to avoid early reach reductions. The system also reduces duplication, so do not re-post identical content and aim for original or varied captions. Replying to comments increases engagement signals and can help reach. Posts containing external links are penalized and tend to have lower distribution, so avoid linking out when possible or use link strategies that keep users on-platform. Post age penalties reduce reach for older updates, so publish fresh updates regularly to maintain visibility. Prioritize pacing, originality, engagement, and on-platform content to maximize reach.
Read at Social Media Today
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