"LinkedIn growth is rocky for everyone. You have to do something different to stand out, especially as a coach. Don't go for mass impressions and reach. Get in front of your one dream customer. Aim to speak to their desires, fears and motivations in your content. Compel them to check out your profile. And when they do, make sure it's ready."
"Your LinkedIn profile works while you sleep. Get this right, and you don't need to post daily or send cold messages. Instead, stop treating it like a resume and start treating it like a sales page. Make it convert more people. Coaches who understand LinkedIn psychology are booking discovery calls from people who already want to work with them. Your dream clients are passing you by because your profile doesn't speak their language. Here's how to fix that."
"Forget "Life Coach | Speaker | Author." That headline could belong to anyone. Your headline needs to work like a bouncer at an exclusive club. It should admit your perfect clients and repel everyone else. Get specific about who you help and what transformation you provide. Add validation. "Ex-barrister helping burned-out lawyers build profitable side businesses" tells me exactly who you are and why you are legit. When someone lands on your profile, they should know within three seconds if you're the coach they need."
Treat the LinkedIn profile as a conversion-focused sales page rather than a resume. Target one ideal client and craft headlines and copy that clearly state who you help, the transformation you provide, and why you are credible. Use the headline to filter out wrong-fit prospects and to admit perfect clients instantly. Start the about section with the prospect's biggest pain, demonstrate understanding, and explain the path to the solution. Prioritize clarity within three seconds, add validation, and design the profile so it generates discovery calls without daily posting or cold outreach.
Read at Forbes
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