"Instagram reels are reely ... er ... really popular. (Editor's note: It turns out that "reely" is really an alternate spelling for "really" from long ago way before reels were invented.) Is there data to back this up?"
"Mark Zuckerberg says so. The CEO of Meta, which owns Instagram as well as Facebook, reports that in 2025 reels have reached new heights on these platforms: 200 billion plays a day."
"NPR's global health and development blog was responsible for millions of those views."
Instagram Reels reached unprecedented usage in 2025, registering 200 billion plays per day across Meta platforms. Mark Zuckerberg reported the figure for Meta, which owns Instagram and Facebook. NPR's global health and development blog generated millions of Reels views during the year. A list shows NPR's biggest Instagram Reels for the year and includes embedded Instagram posts. An editor's note explains that "reely" is an alternate historical spelling of "really" predating Reels. The content emphasizes the scale of Reels consumption and highlights specific high-performing posts from NPR's Instagram account.
Read at www.npr.org
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