"#TikTokTober, your ultimate destination for all things Halloween. Each day of October, we're highlighting new ways to celebrate the season, whether that's exploring haunted towns, baking seasonal treats, DIY-ing costumes and decorations, or discovering small businesses." his Halloween, indulge in tricks and treats from local haunts like @wilkesfamilyhalloween, or find comfort in a cozy night in. Small businesses - from candle makers to pumpkin patches -"
"are thriving, #BookTok is alive with horror recs, and TikTok continues to be the place to shop, share, and celebrate the fall season." The emphasis on Halloween is based on data, with TikTok reporting that TikTok users are almost 30% more likely to celebrate Halloween than people not on the app."
TikTok presents #TikTokTober as a daily October celebration that showcases haunted towns, seasonal baking, DIY costumes and decorations, and small businesses. The initiative highlights local haunts like @wilkesfamilyhalloween while offering options for both out-of-home and cozy-at-home experiences. Small businesses from candle makers to pumpkin patches receive visibility and shopping opportunities through the platform. #BookTok amplifies horror recommendations, and TikTok functions as a hub to shop, share, and celebrate fall traditions. Platform data indicates TikTok users are almost 30% more likely to celebrate Halloween than non-users.
Read at Social Media Today
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