X has changed from Twitter into a recommendation-heavy, video-oriented platform with paid subscriptions that provide verification badges and improved visibility. The platform has become more aligned with right-wing politics and functions as a major digital hub for MAGA activity, alongside features such as the Grok AI chatbot. Many academics, entertainers, and media figures have left, while sports and pop-culture joking remain. Corporate developments are harder to assess because the platform was taken private and credible performance data has been limited. In 2025, X was acquired by xAI, and in 2026 xAI was acquired by SpaceX. SEC filings indicate overall losses, a long-term plan to target a $28.5 trillion space and AI market, and a proposal to raise up to $75 billion to avoid extinction-like failure.
"Like everything else on the internet, it has become a bit more like TikTok, full of content recommendations and video. It has paid subscriptions now, which get you a verification badge and a chance to be seen (everyone else lives in the spam folder). It's more of a right-wing space, conspicuously arranged around its new owner's preferences and interests, and has become, despite the existence of President Trump's Truth Social, the de facto digital home of the MAGA movement. Also, AI chatbot Grok is there."
"People still talk about sports, though, and joke around about pop culture. It's where the AI discourse lives and where finance tries to process it. Everyone there shares one thing in common: They see a lot of posts by and about Elon Musk on topics like anti-white racism, trans people, the death of western civilization, and how the finale of The Boys was " fake and gay," as well as his role overseeing the IPO of SpaceX, which is set to be the biggest in history by a large margin."
"With his purchase and rebranding of the platform, Musk took the public company private and hasn't shared much in the way of credible data about how it's doing. In 2025, X was acquired by xAI, another Musk company, and in 2026, xAI was acquired by SpaceX. This week, the Musk conglomerate's pre-IPO filing with the SEC reveals that the company is currently losing money overall, suggests it could one day corner a $28.5 trillion addressable space and AI market, and makes the case for raising up to $75 billion in the meantime so humanity might escape "the same fate as dinosaurs.""
#xtwitter-rebrand #right-wing-politicsmaga #ai-chatbot-grok #subscriptions-and-verification #spacexxai-corporate-strategy
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