"The quick definition is to maximise one's physical appearance, but the hardcore methods involved and associations with the likes of the incel movement have raised concerns and questions about the subculture."
"With social media influencers building seemingly lucrative looksmaxxing-themed brands, and the Trump administration leaning into the trend as it continues to wage war in Iran, how toxic is this phenomenon, and what does it tell us about modern-day society?"
Looksmaxxing emerged in the 2010s as a term describing efforts to maximize one's physical appearance, but has recently surged in popularity as both a reference point and lifestyle. The trend involves hardcore methods that have sparked concerns, particularly due to associations with the incel movement and other problematic communities. Social media influencers have capitalized on looksmaxxing by building lucrative brands around the concept. The phenomenon has also intersected with political movements, including the Trump administration's engagement with the trend. These developments raise questions about the toxicity of looksmaxxing and what it reveals about contemporary society's values and priorities.
Read at Irish Independent
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