"Put simply, "Group 7" refers to a TikTok trend started by singer Sophia James while promoting her new single, "So Unfair." Hoping to get as many ears on her song as possible, James uploaded seven nearly identical videos with a simple premise: whichever one appeared on your For You Page determined which "group" you belonged to. It began with James sharing her track alongside a parking ticket she'd just received. Over the rest of the day, she posted six more clips, with the seventh and final video - Group 7 - arriving last."
""i hereby declare group 7 is the most elite group," one user commented, racking up nearly 250,000 likes. That final post quickly blew up, becoming an inside joke among those lucky enough to land in Group 7. Of course, with James's original video now topping 17 million views and 2.3 million likes, the "exclusive" club isn't quite as small anymore."
""I was just trying to promote my song. That's all it was," James told Mashable over email. "But the reason I make and perform music in the first place is to foster community and connect with people, so the way this thing is bringing people together is literally a dream come true.""
Sophia James promoted her single "So Unfair" by uploading seven nearly identical TikTok videos; whichever clip landed on a user's For You Page assigned them to a numbered group. The sequence began with a clip featuring a parking ticket and continued through six additional posts, with the seventh labeled Group 7. The final post surged in engagement and became an inside joke for users who landed in Group 7. Viral spread pushed the original video into the millions of views and likes, turning a promotional stunt into a widespread, community-building trend.
Read at Mashable
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