"They updated my hair. When these photos were taken in 2023, I still had my mullet. So we're even more accurate now. They changed the face a little bit. Look at the eye color. Look at the eyebrows and the freckles. This little bump I have on my nose. What do you mean? This is wild."
"They say imitation is the highest form of flatter... but I don't feel flattered. This can't be the future and should not be normalized."
Content creator Melanie Kieback, a Berlin-based photographer and model with over 565,000 Instagram followers, publicly alleged that a fashion brand created an AI twin of her for advertising purposes. She shared side-by-side comparisons showing the AI model wearing identical outfits to her 2023 photos, including black boots, grey jeans, and a white skirt. The AI version replicated her distinctive features including eye color, eyebrows, freckles, and nose shape, with even updated hairstyling. Kieback expressed concern about this practice becoming normalized, stating she did not feel flattered by the imitation. This incident reflects a growing trend of influencers accusing brands of using AI-generated versions of their likenesses without consent.
#ai-generated-content #influencer-rights #unauthorized-use-of-likeness #digital-ethics #fashion-advertising
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