"Internal documents show executives prioritized minimizing "revenue impact" over fully cracking down on scams, illegal gambling, pornography and other banned ads. Although Meta platforms are blocked inside China, Chinese companies are allowed to advertise to users abroad, according to Reuters. That business grew rapidly, reaching more than $18 billion in revenue in 2024-about 11% of Meta's global sales. Internal estimates showed roughly 19% of that revenue, more than $3 billion, came from prohibited or fraudulent ads."
"Meta documents reviewed by Reuters describe China as the company's top "Scam Exporting Nation," responsible for roughly a quarter of scam ads worldwide. Victims ranged from U.S. and Canadian investors to consumers in Taiwan. An internal presentation warned, "We need to make significant investment to reduce growing harm." In 2024, Meta briefly did just that. A dedicated China-focused anti-fraud team cut problematic ads roughly in half, from 19% to 9% of China-related revenue."
Internal documents show executives prioritized minimizing revenue impact rather than fully eliminating scams, illegal gambling, pornography and other banned ads. Chinese companies, while blocked domestically, were allowed to advertise to users abroad, generating over $18 billion in 2024, about 11% of global sales. Internal estimates attributed roughly 19%—over $3 billion—of that revenue to prohibited or fraudulent ads. China was identified internally as a top "Scam Exporting Nation," responsible for about a quarter of scam ads. A China-focused anti-fraud team cut problematic ads from 19% to 9% in 2024 but was paused and later disbanded, and banned ads rebounded to roughly 16% by mid-2025. A network of Chinese ad resellers received commissions and protections, and flagged ads often remained live during lengthy secondary reviews.
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