"There he is. The mighty Martin Lewis, Britain's most trusted money man, sat in what appears to be his home office. He's turned his attention away from ISA rates and toward crypto, explaining why Elon Musk's new Quantum AI project is the "investment opportunity of a lifetime." The lighting is perfect. The voice uncanny. His blue sofa the exact shade you remember from a dozen ITV appearances."
"Except, of course, the whole thing is fraudulent bollocks. Martin Lewis has nothing to do with it. Musk isn't involved. There is no investment scheme. The video is a deepfake, stitched together by criminals using AI to mimic faces and voices with terrifying accuracy. And what makes this properly terrifying is that this scam ad doesn't lurk on some desperate digital media fluttering at the margins of the dark web. It's an Instagram ad."
"Meta, owner of Instagram, must surely be concerned about fraudulent advertising appearing across its network, right? Right? According to leaked internal company documents obtained by Reuters, the Martin Lewis fake crypto ad is part of a sprawling, systematically enabled fraud that accounts for roughly 10% of Meta's annual advertising revenue. That's approximately $16bn in 2024 alone, from fraudulent ads that should never have been created, served, or clicked on"
AI-generated deepfake ads impersonate trusted figures to promote fake investments on mainstream platforms like Instagram. Criminals stitch faces and voices with high accuracy to deceive targeted demographics and coax users into providing bank details. Legitimate ad contexts on major social networks help illicit content bypass user suspicion and achieve fraudulent clicks. Leaked internal documents indicate these scams account for roughly 10% of Meta's advertising revenue, about $16bn in 2024. The scale points to systemic moderation or policy failures and raises questions about platform accountability and advertiser responsibility.
Read at The Drum
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