"As online platforms grapple with how to establish trust at a global scale and address growing concerns about authenticity, the adoption of profile verification on LinkedIn is picking up pace in 2025. India is emerging as the fastest-growing market for profile verification, highlighting the country's expanding influence on how digital work networks operate. LinkedIn members are adding around 30 million verifications to their profiles each year, with adoption up more than 38% year-over-year in 2025."
"In 2022, LinkedIn began rolling out profile verification to provide clearer signals of authenticity on the platform. It initially focused on confirming members' workplace or identity, including through company email addresses, before expanding to government-issued ID checks, and have since been extended to company pages and job listings. Most LinkedIn members who have added a verification to their profile have done so by confirming their association with a workplace, typically using a company email address or similar credentials, rather than verifying their personal identity."
Members add about 30 million profile verifications each year, with adoption increasing more than 38% year‑over‑year in 2025. More than 100 million members have added at least one verification. Verification rollout began in 2022 to signal authenticity, initially confirming workplace or identity via company emails and later adding government-issued IDs, company pages, and job listings. About 60% of verified members confirm workplace affiliation, while roughly 27% verify identity with a government ID. The United States holds about 40% of verified users. India is the fastest-growing market, followed by the U.K., Canada, Brazil, and France.
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