"LinkedIn's looking to get more small businesses to sign-up to its Premium program, with a new All-in-One professional dashboard offering that aims to make it easier for SMBs to manage their LinkedIn presence."
"We know that small businesses don't have the luxury of onboarding to and stitching together multiple tools or navigating complex enterprise products. They wear many hats, and need an offering that brings together the essentials - visibility, credibility, customer reach, and hiring - in one place. And with a 60% growth of global members on LinkedIn adding 'founder' to their profile, this need has never been stronger."
LinkedIn is offering an All-in-One professional dashboard for small and medium-sized businesses to simplify management of presence on the platform. The dashboard combines client prospecting, marketing, and hiring tools into a single streamlined system and surfaces recommended actions for SMB owners to grow their business via the app. The offering targets SMBs that lack resources to onboard and stitch together multiple tools, aiming to provide visibility, credibility, customer reach, and hiring in one place. Growth metrics cited include a 60% increase in members adding 'founder' and nearly 50% subscriber growth over two years. LinkedIn plans to add more AI features and new packages to expand interest.
Read at Social Media Today
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