Khaby Lame's $3 billion net worth is being called into question

"The Senegalese-born TikTok creator with the highest following on the platform, Khaby Lame, last month signed an unprecedented commercial deal for about $900 million. The sheer size of the agreement engendered conversations on the commercial power of top-tier content creators and how much investors and corporations are now willing to pour into the sector. Social media sensation Khaby Lame sold parts of his business, Step Distinctive Limited, an e-commerce live streaming platform, to Rich Sparkle Holdings, a Hong Kong-based financial printing and corporate services provider."

"Per the deal,Rich Sparkle, through its operating partners, will have the sole right to Khaby Lame's international business operations for 36 months. These rights, which signal a move away from traditional influencer marketing to a platform-driven economic model, cover brand alliances, endorsements, licensing, e-commerce endeavors, and most interestingly, Khaby Lame's likeness replicated by an "AI Digital Twin." Rich Sparkle projects that if completely established, the integrated structure combining traffic, fulfillment, operations, and unique technologies will create more than $4 billion in annual sales."

"The agreement also ensures that Khaby Lame will become a controlling shareholder in Rich Sparkle Holdings. The commercial strategy will initially focus on the United States, the Middle East, and Southeast Asia, with implementation expected over the next three years. Given the projections of the deal's full potential and its sheer scale, many argued that the massive TikTok influencer now had to be worth billions of dollars."

Khaby Lame entered an unprecedented commercial agreement valued around $900 million by selling parts of Step Distinctive Limited to Rich Sparkle Holdings. Rich Sparkle gains sole rights to Lame's international business operations for 36 months, encompassing brand alliances, endorsements, licensing, e-commerce and an AI Digital Twin likeness. The integrated model aims to combine traffic, fulfillment, operations and technologies with projected annual sales exceeding $4 billion if fully realized. The deal grants Lame a controlling stake in Rich Sparkle and targets the United States, the Middle East, and Southeast Asia, while public valuation estimates and net worth figures remain contested.

Read at Business Insider Africa