"The feature was discovered recently by Christopher Penn, vice president of marketing technology at Shift Communications. "Over the weekend I was playing around with the different ad platforms for social networks and discovered something interesting: my Twitter account was fully enabled for Twitter analytics. So was the Shift Communications account and half a dozen other accounts that I help to manage," he wrote in a blog post."
"To take a peek, navigate to the gear icon atop the page on Twitter.com and select "Twitter Ads." This will take you to the Twitter Advertising page, where there is a link labeled "Analytics" up top. Click that for a drop-down menu (above) that offers access to "Timeline activity" and "Followers." According to Penn, the "Followers" section gives you an overview of your Twitter history as it relates to those who follow you: a graph of followers over time;"
"The "Timeline activity" portion seems to be more forgiving for those with fewer followers. It lists all your tweets in a grid (click above for larger image), and you see how many faves, retweets, or replies your tweet received. Next to tweets that included a link, it shows you how many times it was clicked. Up top is a graph of the past two weeks that charts your mentions, follows, and unfollows."
Twitter opened its analytics tool to regular users, allowing visibility into how many people click posted links and other engagement metrics. Users can access analytics through the gear icon, select Twitter Ads, then choose Analytics and pick Timeline activity or Followers. The Followers view shows follower counts over time, geographic distribution, gender, and interest breakdowns, though some reports require larger follower counts. The Timeline activity view lists tweets with counts for favorites, retweets, replies, and link clicks, plus a two-week graph showing mentions, follows, and unfollows.
Read at PCMAG
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