"If you're a neutral fan, if you have no stake in the game, you'll turn on the game and be like, 'All right, I want to see this kid and I want to see him succeed,' "
"I do think he's one of those kids who could be nationally marketable."
"First off, it's pretty tough to get a Ranger asking the first question,"
"I'd rather the Long Island native ask me first. But I'll let this one slide."
Matthew Schaefer prioritized becoming a superior NHL player rather than seeking marketing attention. His confident yet humble demeanor, strong on-ice performance, and natural ease with media create broad appeal. National broadcasters and the NHL are already showcasing his personality and potential star power. In the competitive New York market, Schaefer could elevate the Islanders' brand to rival or surpass the Rangers. A brief, engaging exchange on TNT and his poised participation in Hockey Fights Cancer coverage after his mother's death underscored his marketability and emotional maturity at age 18.
Read at Newsday
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