"With AI chatbot usage on the rise, more marketers are turning to Reddit as a means to better link into this emerging discovery process, and counter at least some of the declines in Search referral traffic. According to Bain & Co., more than 60% of AI searches now end without a click, meaning buyers get what they need without visiting a brand's website."
"According to Bain & Co., more than 60% of AI searches now end without a click, meaning buyers get what they need without visiting a brand's website. That's creating real risk: declining traffic, shrinking visibility, and lost revenue. The solution isn't more content, but rather, better presence. Brands must show up where buyers are researching and where AI models source their information. Increasingly, that place is Reddit."
AI chatbot usage is increasing, shifting how buyers discover information and reducing visits to brand websites. Bain & Co. reports that more than 60% of AI searches end without a click, so buyers obtain answers without visiting sites. This outcome causes declining traffic, shrinking visibility, and lost revenue for brands. Producing more content alone does not solve the visibility problem. Brands need better presence where buyers research and where AI models source information. Reddit increasingly functions as a prominent research and sourcing venue. Marketers are turning to Reddit to reconnect with discovery pathways and counter search referral declines.
Read at Social Media Today
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