Medium has implemented a new feature for email notifications that allows readers to subscribe to stories without providing email addresses, which increases subscription likelihood. As a result, writers no longer have direct access to these emails. To help writers grow their own email lists, they are encouraged to link to their external newsletter services in their bios or stories. The changes aim to create better connections between writers and their audience, leading to a 25% increase in published stories over two months.
We know readers want to have control over who they follow and how they get your stories.
Writers want more of their readers to have a direct line to their writing.
To address that inconsistency, we've been investing in email as a way for writers to consistently reach their audience.
The number of stories you publish on Medium has gone up 25% in the last two months.
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