"Social media management platform Hootsuite plans to upskill the world in social media as businesses shift from placing the job in the hands of interns and into a more strategic role. The Hootsuite Academy launches globally today, giving people access to videos, resources and industry certifications. Hootsuite has partnered with organisations such as the Mayo Clinic and academic institutions such as Syracuse University's Newhouse School to offer recognised, academic and industry-specific social media certifications."
"Jennifer Reynolds, digital strategist at Edelman, said: "The stereotype that an intern can handle a brand's social presence has shifted. Companies are now more aware than ever that social media is a complex beast that changes almost daily. Companies like Edelman require skilled and experienced social media professionals when hiring to ensure we are providing our clients with the best service possible." The service will be global but Hootsuite said particular markets have more significant skills shortages."
Hootsuite is launching Hootsuite Academy globally to provide videos, resources and industry certifications for social media. The Academy partners with organisations including the Mayo Clinic and Syracuse University's Newhouse School to deliver recognised academic and industry-specific certifications. Companies increasingly treat social media as a strategic function rather than an intern task, prompting demand for skilled and experienced social media professionals. Jennifer Reynolds of Edelman emphasizes that social media changes rapidly and requires expertise to serve clients effectively. The service will address regional skills shortages, with research showing 20 percent of Asia-Pacific marketers reported low confidence in digital skills versus a 15 percent global average.
Read at The Drum
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